Can Koseoglu
Co-founder & CEO
I operated 60 apartments across two cities with only 1 support staff—using Cendra internally before we ever launched it. That's not a marketing claim; it's how we stress-tested every workflow.
Cendra vs GuestLabs: which guest engagement platform is right for you?
Both automate guest engagement. The difference: Cendra is an end-to-end orchestration platform with automation-aligned pricing; GuestLabs focuses on guest messaging with flat-rate pricing.
Built by operators who scaled to 3,000+ listings
24/7 support across EU & US time zones
Pricing aligned with your automation rate
Works with Guesty
Works with Hostaway
Quick recommendation
Choose Cendra if…
- You want messaging AND operations coordination in one platform
- You need end-to-end workflow automation (message → task → follow-up)
- You want to reduce headcount by automating the full guest journey
- You need 24/7 support from operators who understand your challenges
- You want pricing aligned with automation outcomes
Choose GuestLabs if…
- You prefer flat-rate pricing regardless of portfolio size
- You only need AI guest messaging without operations
- Your operations are already handled by separate tools
- You want straightforward, predictable costs
- You don't need end-to-end workflow orchestration
What each tool is built for
C
Cendra
The Invisible GM — An end-to-end digital teammate that coordinates guest communication, operations workflows, escalations, and follow-ups. Not just a chatbot.
- →End-to-end workflow orchestration (message → task → follow-up)
- →Automation-rate measurement and continuous improvement
- →Human-in-the-loop escalation with smart routing
- →Built by operators who scaled to 3,000+ listings
G
GuestLabs
AI-powered guest engagement automation platform that automates routine tasks and enhances guest service, with a focus on identifying upsell opportunities and streamlining operations through a unique flat-rate pricing model.
- →AI-powered guest messaging automation
- →Automated upsell opportunity identification
- →Review request automation
- →Unique flat-rate pricing approach
- →Integration with major PMS platforms
Feature comparison
| Feature | Cendra | GuestLabs |
|---|---|---|
Role in stack | Orchestration layer (Invisible GM) | AI guest engagement automation |
End-to-end workflow (message → task → follow-up) | ||
Automation-rate measurement + improvement loop | ||
AI guest messaging | ||
Guest messaging guardrails/policies | ||
Operations workflows coordination | ||
Cleaning/maintenance task automation | ||
Human-in-loop escalation | ||
Upsell automation | ||
Review request automation | ||
Multi-channel (WhatsApp, email, SMS) | ||
Flat-rate pricing | ||
PMS integrations | 50+ | 10+ |
24/7 support (EU + US time zones) | ||
Pricing aligned to automation outcomes |
Built by operators, for operators
Cendra wasn't built in a vacuum. Our founders lived the operational chaos and built what they wished existed.
Can Koseoglu
Co-founder & CEO
I operated 60 apartments across two cities with only 1 support staff—using Cendra internally before we ever launched it. That's not a marketing claim; it's how we stress-tested every workflow.
Mumin Sahin
Co-founder & Lead Engineer
I build the systems that hospitality teams rely on around the clock. When operators scale, the platform must keep up without a hitch—reliability and performance are my obsession.
Ali Ozaltin
Co-founder & CTO
I architect the integrations and AI systems that connect Cendra to every PMS and channel. My goal: operators spend less time on tech headaches and more time growing their business.
Built by operators and engineers who scaled from 1 property to thousands of listings.
World-class customer service
We know what it's like when something breaks at 2am. That's why we built a support team that actually understands operations.
24/7 availability
Round-the-clock support when you need it most
EU + US coverage
Teams across European and American time zones
Ops expertise
Support staff who understand STR operations
High-touch onboarding
Dedicated setup assistance for every customer
24/7 availability
Round-the-clock support when you need it most
EU + US coverage
Teams across European and American time zones
Ops expertise
Support staff who understand STR operations
High-touch onboarding
Dedicated setup assistance for every customer
Pricing aligned with automation
Most tools charge per listing or per message. Cendra ties pricing to your automation rate—so our incentive is to make you more automated, delivering greater value for every dollar spent.
Aligned incentives
We only succeed when your automation rate goes up
Higher value created
More automation means more savings and revenue—your ROI increases as you advance
Continuous improvement
We actively work to increase your automation percentage over time
Aligned incentives
We only succeed when your automation rate goes up
Higher value created
More automation means more savings and revenue—your ROI increases as you advance
Continuous improvement
We actively work to increase your automation percentage over time
Example: How automation-rate pricing works
Month 1
65% automation rate
Baseline pricing
Month 3
78% automation rate
Higher tier unlocked, greater value delivered
Month 6
89% automation rate
Premium tier with highest ROI
The Invisible GM toolkit
Everything an invisible General Manager does—automated, coordinated, and always on.
Guest messaging automation
AI-powered responses with customizable policies, guardrails, and brand voice. Human escalation when it matters.
Multi-channel supportPolicy complianceEscalation triggers
Operations coordination
Automated task assignment, cleaning schedules, maintenance workflows, and vendor coordination.
Task automationVendor dispatchQuality checks
Quality control follow-ups
Automated review requests, issue resolution tracking, and guest satisfaction monitoring.
Review automationIssue trackingGuest recovery
Revenue workflows
Upsell automation, early check-in/late checkout offers, and ancillary revenue capture.
Upsell triggersPricing optimizationRevenue tracking
Reporting & visibility
Real-time dashboards, automation metrics, response times, and operational KPIs.
Automation rateResponse analyticsOps metrics
Integrations
Native connections to Guesty, Hostaway, and 50+ other PMSs. Plus WhatsApp, email, SMS, and Stripe.
50+ PMS integrationsWhatsApp nativePayment processing
Guest messaging automation
AI-powered responses with customizable policies, guardrails, and brand voice. Human escalation when it matters.
Multi-channel supportPolicy complianceEscalation triggers
Operations coordination
Automated task assignment, cleaning schedules, maintenance workflows, and vendor coordination.
Task automationVendor dispatchQuality checks
Quality control follow-ups
Automated review requests, issue resolution tracking, and guest satisfaction monitoring.
Review automationIssue trackingGuest recovery
Revenue workflows
Upsell automation, early check-in/late checkout offers, and ancillary revenue capture.
Upsell triggersPricing optimizationRevenue tracking
Reporting & visibility
Real-time dashboards, automation metrics, response times, and operational KPIs.
Automation rateResponse analyticsOps metrics
Integrations
Native connections to Guesty, Hostaway, and 50+ other PMSs. Plus WhatsApp, email, SMS, and Stripe.
50+ PMS integrationsWhatsApp nativePayment processing
Recommended stacks by portfolio size
Your PMS stays. Cendra orchestrates. GuestLabs can complement depending on your needs.
10–49 listings
Growing operators
- •Guesty or Hostaway (PMS)
- •Cendra (end-to-end automation)
- •GuestLabs optional for guest engagement
50–199 listings
Scaling operators
- •Guesty or Hostaway (PMS)
- •Cendra (critical) for orchestration
- •GuestLabs if specialized guest engagement needed
200+ listings
Enterprise operators
- •Enterprise PMS setup
- •Cendra as central orchestration layer
- •GuestLabs may run in parallel
Frequently asked questions
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